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Laura Ciocia
Laura Ciocia

400 Followers

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Let’s Talk About Positioning

Plus How to Tell If You’ve Found a Winning Strategy — We don’t talk enough about positioning. It’s not as sexy as branding. Not as attention grabbing as the latest growth hack. And the positioning statement definitely hasn’t done it any favors. But it’s a noisy, cluttered world out there. No matter the size, shape or category of your business, you’re…

Branding

5 min read

Let’s Talk About Positioning
Let’s Talk About Positioning
Branding

5 min read


Sep 29, 2021

The 2021 Visual Content Toolkit for Bootstrapped Marketers

60 Apps, Hacks & Resources for Creating Brilliant Marketing Visuals on a Budget — G R A P H I C S DESIGN Free and low-cost tools to create beautiful graphics for non-professional designers. Canva Still the best all-around tool for non-professionals to create and edit all kinds of visual content — from logos and social media assets to presentations and websites. Pricing: Free with limited features. The Pro plan is $119.99 annually or…

8 min read

The 2021 Visual Content Toolkit for Bootstrapped Marketers
The 2021 Visual Content Toolkit for Bootstrapped Marketers

8 min read


Jul 20, 2021

How to Get the Most From Your Website’s Hero Section

9 Shining Examples We Can All Learn a Little Something From — I’m a sucker for great hero sections. Having battled through a few of my own, I appreciate the thoughtfulness and restraint involved in getting them just right. They are also a brand’s most consequential piece of digital real estate. Because in about the time it takes for a page to…

Marketing

11 min read

How to Get the Most From Your Website’s Hero Section
How to Get the Most From Your Website’s Hero Section
Marketing

11 min read


Jun 9, 2021

Being Good with ‘Good Enough’

My battle with the ‘publish button’ and how I’m working to win it. — If you’ve been to see a behavioral therapist in the last 50 years, chances are you’ve been exposed to the work of Albert Ellis. But long before his pioneering work in Psychology, Albert Ellis was an awkward college kid, desperate to overcome his social anxiety around the opposite sex. At…

Writing

3 min read

Being Good With ‘Good Enough’
Being Good With ‘Good Enough’
Writing

3 min read


Published in The Startup

·Jul 11, 2020

How Do You Define a Brand?

Start by Asking a Different Question — Most of the traditional methods for defining a brand are based on the idea that a brand is made up of a collection of attributes, among which include; a brand’s purpose, positioning, values, vision, personality, voice and visual identity. The use of these attributes helps us to make sense of…

Branding

3 min read

How Do You Define a Brand?
How Do You Define a Brand?
Branding

3 min read


Jan 3, 2020

What is Branding, Really?

A More Down-To-Earth Definition That Any Business Can Apply The first year into launching my practice as a freelance brand strategist was filled with mistakes and lessons. …

Branding

4 min read

What is Branding, Really?
What is Branding, Really?
Branding

4 min read


Feb 13, 2018

In Praise of Small Things (Notes from Spain)

In Praise of Small Things (Notes from Spain) When we’re chasing growth, the tendency is not towards the small or incremental. We want big results, so we assume it takes big, sweeping actions to get there. But often times the biggest difference makers are much more nuanced. Thoughtful touches that…

Travel

3 min read

In Praise of Small Things (Notes from Spain)
In Praise of Small Things (Notes from Spain)
Travel

3 min read


Published in Indivisible Movement

·Feb 7, 2017

How To Resist in 2017: A Digital Toolkit For Analog Activists

There has never been a better time to be civically engaged. Citizen access to information and infrastructure is transforming the practice of democracy. From our social networks to our smartphones, we are more connected, more informed and more empowered than ever before. But with so many ways to exercise our…

Politics

5 min read

How To Resist in 2017: A Digital Toolkit For Analog Activists
How To Resist in 2017: A Digital Toolkit For Analog Activists
Politics

5 min read


Published in ART + marketing

·Aug 2, 2016

Just Say Yes: A Case for Outsiders

Inspired by a Holstee piece on getting curious about where you are, I recently visited a neighborhood art gallery located just a few blocks from my apartment. But this wasn’t just any gallery. It happened to be located inside of one of Atlanta’s most notorious homeless shelters. I’d driven by…

Art

4 min read

Art

4 min read

Laura Ciocia

Laura Ciocia

400 Followers
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